Simon
Sanderson
Delivering Multi-Platform Campaigns That Drive Business Results
Production leader delivering award-winning campaigns across broadcast, digital, and experiential. 20+ years leading teams, managing £1.5M+ budgets, and driving business results from brief to delivery.
Selected
Work
NFL 'Big Game Night'
65+ integrated assets
The Euros 'Europhoria'
Harry Potter 'Wizards Of Baking'
I'm A Celebrity 'Welcome To The Jungle'
OneWeb 'Connecting The Unconnected'
Mulberry 'Win Christmas'
Google 'Zeitgeist'
Amazon 'Women's Euros'
Virgin Money 'Pigeon'
Production
Leader
Production
Leader
Production leader with proven Head of Production experience delivering high-impact campaigns across broadcast, digital, and social. I build teams, manage vendor ecosystems, and lead production from concept through delivery.
At ITV Creative, I served as Interim Head of Production managing a 40+ person team, overseeing production budgets exceeding £1.5M, and leading department operations and vendor relationships. The Euros campaign alone delivered 18.4M viewers and drove a 10% increase in ITV advertising revenue.
Track record of commercial success including pitching and winning new work, transforming digital campaigns into full TV brand initiatives, and building production department infrastructure from the ground up.
Experience
Senior Freelance Integrated Producer
5 Creative
Senior Freelance Producer
Red Bee
EP / Senior Producer / Interim Head of Production
ITV Creative
Head Of Production / EP
House Of Greenland
EP / Senior Producer
Moving Brands
Senior Producer
BBC Studios
Producer
Rattling Stick
Capabilities
Scale Flexibility
From £10k social shoots to £1.5M+ broadcast campaigns. Matching production approach to creative ambition and commercial reality.
Full Lifecycle
ATL & BTL production across ITV, BBC, Channel 5, Food Network. Commercial campaigns for Google, Samsung, Amazon. Brief to delivery.
Post-Production Expertise
Strong relationships across London's premier facilities — edit (Cabin, Tenthree, MSE, Splice), VFX/grade (No.8, Framestore, Absolute, Coffee & TV), and audio (Sine, Grand Central).
Team Leadership
Interim Head of Production at ITV Creative. Building departments, mentoring talent, managing 40+ person teams.
Production Innovation
Integrating AI tools into production workflows — Manus, Claude, ChatGPT, Gemini for planning; Midjourney, Adobe Firefly, Runway ML for creative development.
Technical Proficiencies
Brands & Broadcasters
Selected
Awards
21 Total — Including Promax, British Arrows, D&AD, GEMA, Epica
Epica Gold
Mulberry - Luxury Advertising
2014Silver British Arrow
Mulberry - Fashion
2014Bronze British Arrow
Mulberry - Best Over 90"
2014D&AD Wooden Pencil
Mulberry - Writing
2014GEMA Gold
Food Network - Reality Promo
2024Gold Promax
Coronation Street - Best Production
2022Gold Promax
I'm A Celebrity - Best Entertainment
2023Silver Promax
The Euros - Best Production
2021Silver Promax
The Hunt - Best Music Composition
2020Silver Promax Europe
Coronation Street - Best Drama
2022London Comedy Film Festival
Lobsters - Best UK Comedy
2019Discover Film Festival
Lobsters - Best Comedy Short
2019Let's Work
Together
Available for freelance production roles. Director of Production, Executive Producer, or Senior Integrated Producer — ready to deliver.