Simon
Sanderson
Delivering Multi-Platform Campaigns That Drive Business Results
Production leader delivering award-winning campaigns across broadcast, digital, and experiential. 20+ years leading teams, managing £1.5M+ budgets, and driving business results from brief to delivery.
Clients
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Companies worked for
Campaigns
NFL 'Big Game Night'
65+ integrated assets
The Euros 'Europhoria'
Harry Potter 'Wizards Of Baking'
I'm A Celebrity 'Welcome To The Jungle'
Love Island 'Flamethrower'
BBC 'Unmissable'
Landmark BBC brand campaign directed by Rankin
Sherlock 'The Abominable Bride'
90" trail for global cinema release. Aired after 13M BBC One audience.
OneWeb 'Connecting The Unconnected'
Mulberry 'Win Christmas'
Google 'Zeitgeist'
Prime-time broadcast across US, UK, France and Germany
Ecotricity 'Dump The Big Six'
Amazon 'Women's Euros'
ITV 'Saturday Nights In'
ITV's flagship Saturday entertainment season campaign
Virgin Money 'Pigeon & Tortoise'
BT 'Skills for Tomorrow'
Branded content featuring Rio Ferdinand
Flex 'Thought Leadership'
Brand film for global electronics manufacturing leader
BBC World Service 'Designing for Global Users'
Brand film for BBC's 40-language, 319M-user digital platform
Honda 'Disruption'
VFX production on Honda Civic Type-R campaign
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Lobsters
Dark comedy short. Produced by Simon Sanderson. Directed by Matt Huntley.
OOH, Social
& Key Art
Selected campaign key art, OOH, D6, social-first content, and art-directed stills photography
Magic Leap One 'Creator Edition Launch'
Product key art for Magic Leap's first consumer launch — one of the most anticipated tech products of 2018, following $2.3B in global funding.
Photography: David Black
Top Gear 'Series 24'
Key art and promotional stills for Top Gear Series 24. 3.7M launch viewers. Gold Promax Best Entertainment Spot.
Photography: Todd Antony
NFL 'Big Game Night'
Art directed alongside the Channel 5 in-house team across bus wraps and digital supersize billboards as part of the campaign's OOH suite.
Photography: Leigh Kelly
BBC 'Unmissable'
Portrait stills shoot with Rankin — one of the UK's most celebrated portrait photographers.
Photography: Rankin
ITV 'Saturday Nights In'
Social-first content for 'In For A Penny', 'Masked Singer' and more.
ITV2 'Release The Hounds'
Animated digital 6-sheet example for ITV2.
Royal Pharmaceutical Society
Employee stills shoot for website usage.
Photography: Jimmy Irwin
Bread. Bread. Bread. 'Fuel Initiative'
Stills photography commissioned to champion Bread Bread, a South East London artisan bakery founded in 2010 using a 500-year-old sourdough starter. Part of Moving Brands' Fuel Initiative — a programme to review and celebrate the values-led suppliers behind the agency.
Photography: Jimmy Irwin
Experiential &
Activations
Global live activations, experiential campaigns, and immersive brand experiences
Phone Box Experiment
A single phone box was placed in a remote wilderness location in southern Spain. Actor Rob Cavazos camped beside it for 10 days, taking live calls from anyone in the world via Skype. People from 79 countries called him.
Project Space Planes
A global activation involving dropping 200 paper planes carrying SD cards from the edge of space (36km altitude via weather balloon). Filmed across multiple locations on four continents. Planes were found from Winnipeg to Berlin. Has its own Wikipedia page.
Blur 3D Street Art
Large-scale anamorphic 3D street art installations across three European cities (London, Berlin, Madrid) promoting Activision's racing game Blur. The paintings created dramatic visual effects when viewed from specific angles, blending the game's aesthetic with real-world street art.
Press Coverage
What People Say
Simon is an absolute joy to work with. He recently came in to produce a shoot at 5, for one of our largest marketing campaigns of the year. He slotted in so well alongside in-house producers, creatives and designers and very quickly got to grips with the needs of the project and our marketing (and commissioning) stakeholders.
Simon brings a wealth of experience, contacts and knowledge to any project, generously giving his time and efforts to the wider team. He is clear and consistent in his communication, always raising issues in good time and ensuring he has back-up plans for pretty much all eventualities.
I would thoroughly recommend Simon for shoots big and small. You are sure to end up with a quality campaign at the end of it.
Claire Oldaker
Senior Director of Production at Paramount
I had the real pleasure of working with Simon Sanderson at BBC Studios for several years, during a time of significant change.
Simon brings clarity and calm to even the most complex productions. He's highly organised, detail-driven, and brings a deep well of experience to every project he touches.
At the BBC, he played a crucial role in navigating a sprawling, global organisation\u2014balancing the needs of multiple stakeholders while keeping delivery focused and on track.
He listens carefully, follows through thoughtfully, and knows how to make creative work move smoothly. Smart, steady, and quietly brilliant, Simon lifts the teams he's part of.
I'd work with him again in a heartbeat.
Rafaela Perera
Global ECD | Creative Consultant | IP & Entertainment Brand Specialist
Sky & BBC Alumni
Simon has worked into me as a Senior Producer at numerous companies.
He has a fantastic eye for details, across multiple projects and campaigns with complex deliverables. Has always maintained budgets and timelines effectively. Great at identifying and managing potential project pitfalls. Excellent stakeholder management skills.
An absolute passion for the creative work and finding innovative ways to achieve and deliver it, whilst keeping true to the intention. Would highly recommend Simon.
Jen Lane
Freelance Production Consultant · Executive Producer
Previously Head of Production at Across the Pond & BBC Studios
Simon is brilliant to work with. He's got a forensic eye for detail and a real drive to push the creative at every opportunity. A top producer.
Alex Mathieson
Creative Commercial Director, ITV Creative at ITV
Production
Leader
Production leader with 20+ years across agencies, broadcasters, and production companies. I build teams, manage vendor ecosystems, and lead production from concept through delivery — broadcast, digital, and social.
At ITV Creative I served as Acting Head of Production during absences, managing a 40+ person team and budgets exceeding £1.5M. My campaigns supported programmes reaching 65M+ viewers. My production leadership contributed to a 10% increase in ITV advertising revenue.
Track record of pitching and winning new work, transforming digital campaigns into full TV brand initiatives, and building production departments from the ground up. Key projects include BBC World Service 'Designing for Global Users' — brand film for BBC's 40-language, 319M-user digital platform.
Experience
Senior Freelance Integrated Producer
5 Creative
Senior Freelance Producer
Red Bee
EP / Senior Producer / Acting Head of Production during absences
ITV Creative
Head Of Production / EP
House Of Greenland
EP / Senior Producer
Moving Brands
Senior Producer
BBC Studios
Producer
Rattling Stick
Freelance Producer
Man + Hatchet / Across The Pond
Producer
The Viral Factory
Capabilities
Scale Flexibility
From £10k social shoots to £1.5M+ broadcast campaigns. Matching production approach to creative ambition and commercial reality.
Full Lifecycle
ATL & BTL production across ITV, BBC, Channel 5, Food Network. Commercial campaigns for Google, Samsung, Amazon. Brief to delivery.
Team Leadership
Acting Head of Production during absences at ITV Creative. Building departments, mentoring talent, managing 40+ person teams.
Post-Production Expertise
Strong relationships across London's premier facilities — edit (Cabin, Tenthree, MSE, Splice, The Quarry), VFX/grade (No.8, Framestore, Absolute, Coffee & TV, Gramercy Park Studios), and audio (Sine, Grand Central, Vaudeville, GCRS, String & Tins).
Production Innovation
Integrating AI tools into production workflows — Claude, Perplexity, ChatGPT, Manus, Gemini for planning; Midjourney, Adobe Firefly, Runway ML, Kling, Seedance 2.0, Higgsfield, Wonder Dynamics for creative development.
Music Rights & Clearances
PRS, MCPS, sync licensing for broadcast and digital. Direct label and publisher liaison including BMG, Extreme Music, and major labels across ITV Creative and BBC Studios productions.
Stills & Photography Production
Full end-to-end stills production from brief through shoot, retouching, and delivery. Clients include Magic Leap (photographer David Black), Royal Pharmaceutical Society (photographer Jimmy Irwin), and Top Gear (photographer Todd Antony).
Technical Proficiencies
Selected
Awards
21 Total — Including Promax, British Arrows, D&AD, GEMA, Epica
Epica Gold
Mulberry
2014
Silver British Arrow
Mulberry - Fashion
2014Bronze British Arrow
Mulberry - Best Over 90"
2014
D&AD Wooden Pencil
Mulberry - Writing
2014YouTube Silver Medal
Ecotricity - Dump The Big Six
2013
Gold GEMA
Wizards of Baking - Best Reality Promo
2025
Gold Promax
Coronation Street - Best Production
2022Gold Promax
I'm A Celebrity - Best Entertainment
2023Gold Promax Europe
Top Gear S24 - Best Entertainment Spot
2018Silver Promax
The Euros - Best Production
2021Silver Promax Europe
The Hunt - Best Music Composition
2016Silver Promax Europe
Coronation Street - Best Drama
2023Bronze Promax UK
The Euros - Best Sports Originated
2021
Short of the Year (Summer edition)
Lobsters - Special Jury Mention
2019
London-Worldwide Comedy Short Film Festival
Lobsters - Best UK Comedy
2019
LOCO London Comedy Film Festival
Lobsters - Best Actor
2019
Discover Film
Lobsters - Best Comedy Short (under 5 mins)
2019Beyond
Production
Co-Producer of a 5 & 7 Year Old
Extreme Hiker
Runner
Avid Film Fan
French Speaker
Film Soundtrack & Record Collector
Writer
Biologist
Photographer
Environmentalist
Let's Work
Together
Production and Operations Leader. Available for freelance and permanent roles across broadcast, agency, cultural institutions, studio facilities, and brand.