Phone Box Experiment
A single phone box in the Spanish wilderness
Client
Skype
Production
The Viral Factory
Director
Henry Cowling
Year
2009
A single phone box was placed in a remote wilderness location in southern Spain. Actor Rob Cavazos ("Wilderness Man") camped beside it for 10 days, taking live calls from anyone in the world via Skype. People from 79 countries called him. The campaign website featured a 24/7 live stream, the phone number, and a "Call me!" button. It was the first ever live-streamed campaign on Skype, generating 1.8M website visits and converting 179,398 Skype sign-ups (40,626 paying users).
Campaign Results
Production Stills
Engagement Metrics
Web Interface
Press Coverage
"The Viral Factory has sent trilingual actor Rob Cavazos on a ten day camping trip next to the 'most remote phone box in the world.'"
"The Viral Factory today launched a live-streamed, ten-day campaign for Skype featuring a man camped outside of a phone box."
"A pioneering live-streaming campaign that brought remote wilderness connection to a global audience through innovative use of Skype."
Global Reach: Top 10 Countries
| Rank | Country | Calls |
|---|---|---|
| 1 | Germany | 75 |
| 2 | Spain | 67 |
| 3 | UK | 59 |
| 4 | USA | 56 |
| 5 | Russia | 24 |
| 6 | Italy | 20 |
| 7 | Mexico | 18 |
| 8 | France | 16 |
| 9 | Netherlands | 15 |
| 10 | Brazil | 13 |
Total campaign: 12,178 calls from 86 countries. Table shows top 10 from logged sample of 549 calls.